Meet the Team
Founders Jay Siemens and Josh McFaddin are seasoned digital marketers in the outdoor industry, while managing partner Peter Tully contributes knowledge of the outdoor retail network—together driving brand and community growth.
Jay Siemens
Jay Siemens is a professional outdoor photographer, videographer, and YouTuber who blends his background as an ex‑fishing guide with a passion for storytelling through film.
Based in Northwestern Ontario (with roots in Manitoba), he creates cinematic fishing content—ranging from chasing trophy walleyes to exploring unspoiled wilderness.
Jay runs his personal channel to share tips, adventure, and techniques for anglers of all skill levels and he collaborates with MeatEater to teach and entertain angling enthusiasts.
He aims to inspire connection with nature while showing that good footage and a great fishing story come from both gear and experience.
Josh McFaddin
Josh McFaddin is an outdoor adventurer, wild‑food creator, and media personality who brings together his love of angling, cooking, and storytelling.
He creates content that highlights harvesting, preparing, and enjoying wild game and fish.
Josh’s culinary expertise and meticulous fine-tuning of recipes are what give Catch and Cook its unique edge—transforming fresh-caught meals into unforgettable experiences.
As a contributor to various outdoor brands, he shares recipes, processing tips, and outdoor insights that help people deepen their connection to nature.
His mission is to show that the bounty of the land and water can be respected, shared, and celebrated—one meal at a time
Peter Tully
Peter Tully is a lifelong angler who began his career as a fishing guide and made his mark in the competitive scene by winning the Kenora Bass International in 2012.
After years in the industry—including a tenure as Category Manager for Fishing at Cabela’s/Bass Pro Shops Canada—Peter now brings his deep expertise to Catch and Cook, where he runs daily operations alongside founders Jay and Josh.
Peter plays a key role in growing the brand while staying connected to the angling world he’s always loved.
Whether it’s optimizing a recipe, fine-tuning logistics, or landing the next big fish, Peter blends passion and precision in everything he does.
